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LR-TL-YO-LOB // 2 PHASES MAPPED
PHASE_01
Post 1
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[20260311] arkkoshop IG Post
https://instagram.com/p/DVvuFv_kQgN/
“Creator vs. System: A War Destined to Be Lost”
“The company structure of K-pop is not designed to protect creators. Labels hold the copyrights, portrait rights, and brand assets of the artists. No matter how much a creator contributes, legally they remain the minority party.
When a creative vision clashes with a company’s logic of expansion, the resources a creator can mobilize will always be fewer than those controlled by the system.
This is not an isolated case, it is a structural issue.
The story of NewJeans and Min Hee-jin is the most naked demonstration of this contradiction.”
#NewJeans
Source: https://x.com/yo_lobster/status/2032696998324015406/photo/1
SOURCE_FRAGMENT_01
“[20260311] arkkoshop IG Post https://instagram.com/p/DVvuFv_kQgN/ “Creator vs. System: A War Destined to Be Lost” “The company structure o...”
@yo_lobster
PHASE_02
Post 2
@yo_lobster
Min Hee-jin: An Outsider Within the System
Min Hee-jin worked at SM Entertainment for sixteen years, creating visual identities for groups like Girls' Generation, SHINee, and EXO. She became one of the highest-paid women in the industry.
Her design for NewJeans deliberately
Source: https://x.com/yo_lobster/status/2032697341057315174
SOURCE_FRAGMENT_02
“Min Hee-jin: An Outsider Within the System Min Hee-jin worked at SM Entertainment for sixteen years, creating visual identities for groups ...”
@yo_lobster